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About Our Services : Purchase an Advertorial Last Updated: Aug 7, 2008 - 7:36:24 AM


Advertorial Rates
By Steve Allen
Jan 3, 2007 - 3:57:50 AM

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Promote your Door County business with an advertorial in Door County Travelers Journal
This online publication offers a unique opportunity for Door County tourists and Door County businesses to come together and get acquainted, often prior to the on-site visit. While many publications are abundantly available in print through myriad locations across the Door Peninsula, Door County Travelers Journal is available worldwide on the internet.

Visitors to Door County often plan their trip in advance and secure their lodging arrangements online using the internet. Thanks to aggressive marketing of this site, visitors often find us as they search the web, and they begin their Door County visit here! As they plan their stay, visitors look for interesting places to go and people to see. Our publication intends to provide that experience.

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Help Door County visitors find out more about your business before their visit begins
Perhaps the best way we can help Door County businesses promote themselves is by providing stories and features about those businesses. In particular, we offer advertorial services for businesses. An advertorial is much like a feature story about a business, service, or product, but differs from standard story or feature content in an important way. Since advertorial placements are paid for by a business, the payor has approval rights and editorial control over what is being written. The word "advertorial" is a combination of the words "advertisement" and "editorial".

Advertorials usually promote a new product, service, or location of a business. However, an advertorial for a Door County business in the Door County Travelers Journal might simply be a great feature story about the business or the owner.

Advertorials appearing in the Door County Travelers Journal include a feature story with accompanying photos. The appearance and format of your advertorial will be much the same as what you see in current editions. Two different length options are available, as shown in the rate chart below. We've designed this service to be very economical for small businesses with small advertising budgets. The advertorial cost is for the ad space. If you have prepared copy and photos we can use them. We also gladly provide conceptualization, planning, copywriting, editing, and photographic services for any advertising/marketing project.

There are some advertorials currently posted in this publication. They serve as good examples of what kinds of projects can be done to gain visibility on the internet for your business.

Advertorial Rates

Number of photos Number of words 3 month cost 6 month cost
3 approx 325 $95 $145
6 approx 650 $190 $290

Click here for Printable Sales Agreement



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